Börkur Sigurbjörnsson is a data and information scientist, working as a data storyteller and consultant for early stage startups.
Startups are often formed around the intuition of a subject matter expert and it is not always obvious how it translates into a business. Börkur uses his startup experience to formulate and validate business hypotheses in the search of an economically viable product market fit. Having been a part of the initial team at numerous early-stage startups, Börkur helps bootstrap the product development by building functional prototypes and minimum viable products (MVPs).
The service offering includes:
Clarifying the core business idea or intuition and formulating it as a value proposition in the form of products and/or services.
Identification and validation of key business model hypotheses underlying the value proposition.
Overview of the technological development needed to turn the idea into a product or a service.
Overview of the competitive landscape to discover companies solving similar problems and identify distinguishing factors.
Narration of the business model as investment pitch decks and grant applications.
Breaking complex systems into clearly specified components that can be prioritized into a product roadmap and milestones.
Agile management of teams through clear alignment of priorities and work deliverables.
Iterative prototype and MVP development in order to rapidly validate the main underlying business hypotheses.