Eearly Stage Startup Consulting

Börkur Sigurbjörnsson is a data and information scientist, working as a data storyteller and consultant for early stage startups.

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Consultancy services

Startups are often formed around the intuition of a subject matter expert and it is not always obvious how it translates into a business. Börkur uses his startup experience to formulate and validate business hypotheses in the search of an economically viable product market fit. Having been a part of the initial team at numerous early-stage startups, Börkur helps bootstrap the product development by building functional prototypes and minimum viable products (MVPs).

The service offering includes:

  • Clarifying the core business idea or intuition and formulating it as a value proposition in the form of products and/or services.

  • Identification and validation of key business model hypotheses underlying the value proposition.

  • Overview of the technological development needed to turn the idea into a product or a service.

  • Overview of the competitive landscape to discover companies solving similar problems and identify distinguishing factors.

  • Narration of the business model as investment pitch decks and grant applications.

  • Breaking complex systems into clearly specified components that can be prioritized into a product roadmap and milestones.

  • Agile management of teams through clear alignment of priorities and work deliverables.

  • Iterative prototype and MVP development in order to rapidly validate the main underlying business hypotheses.

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