Customer development for startups

Börkur Sigurbjörnsson is a data and information scientist, working as a data storyteller and helping bootstrapping customer development and product development for early stage startups.

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Consultancy services

Startups are often formed around the intuition of a subject matter expert. Börkur uses his startup experience to validate that the idea has an economically sustainable basis as a product or a service.

The service offering includes:

  • Clarifying the idea or intuition and formulating it as a value proposition.

  • Identification and validation of key business model hypotheses underlying the value proposition.

  • Overview of the technological development needed to turn the idea into a product or a service.

  • Overview of the competitive landscape to discover companies solving similar problems and identify distinguishing factors.

  • Narration of the business model as investment pitch decks and grant applications.

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